Guide to post-Milano Design Week and Fuorisalone 2025. Events, locations and installations with Marca Corona

The 63^rd edition of Milano Design Week and Fuorisalone, which has just come to an end, featured Marca Corona playing a starring role for the first time together with Materia 2.0, in the iconic location of the materials library at Porta Nuova.

It was a great honour to take part in the world’s most prestigious design event, which attracts all the sector’s top professionals and biggest fans, and where the agenda of events and installations sets the trends for the current and following years.

This year’s theme, “Connected Worlds" was the link between the various districts of central Milan, and in the case of Marca Corona it took the form of a strong focus on innovation in surfaces, and style as an interactive, immersive experience where the unity of the visual and the tactile is clearer and clearer, to engage visitors and interior design lovers in an even deeper dimension of life and living-spaces.

Read on for more details about our experience at Milano Design Week and Fuorisalone 2025, together with all the highlights of this debut in partnership with Material 2.0.

Starting from an overview of the events and design offerings, Fuorisalone Milano 2025 has to be envisaged as an experience, and not simply in terms of words and images.

People were invited to learn and participate with all their senses; therefore perfumes, sounds and tactile materials were central to an immersive journey through various parts of the city.

Partnerships with the world of art played a role in this approach.

The concept is therefore no longer a product, but rather a design culture.
Marca Corona is very familiar with this approach, as reflected by the Marca Corona per l’Arte programme, already more than 3 years old, which invites  artists, up-and-coming creative talents and ordinary people to express their vision of participatory community art, shaped by the identity of a geographical area, community and business.

Turning back to materials and interior design trends, at Milano Design Week and Fuorisalone 2025 there were 5 predominant currents:

1. Tactile, multisensory materials, with a preference for “live” materials, appealing to the touch and with a flawed, natural aesthetic;
    
2. Irregular patterns and fluid or destructured geometrical forms, where surfaces are transformed and rendered “continuous” by light;
    
3. A mix of Made in Italy craftsmanship and technology, where the ever-present handmade effect merges with a hi-tech twist in surfaces created with 3D printers, hybrid finishes and sustainable materials combined with smart solutions.
    
4. Soft shades and earthy colours, with the trend shifting towards reassuring tones: warm beiges, Mocha Mousse and terracotta.
    
5. Maintaining the theme of colours that convey comfort and harmony, green is also triumphant in all its shades - from sage to pistachio and beyond -, presented both on surfaces and in textiles.

In the setting of Porta Nuova, Milan, the Materia 2.0 materials library was our chosen location for development of the interiors and installations dedicated to the Marco Corona universe at Milano Design Week and Fuorisalone 2025.

In line with the event’s concept, “Connected Worlds”, we chose to make interactiveness and immersion in interior design key aspects of our exhibit, in order to engage with all visitors and participants at a deeper level.

The intention is to promote a reasoned sensory interconnection, to encourage greater awareness of the infinite possible opportunities and urge architects and designers in particular to consider the emotional implications of their work.

Hence the importance of a holistic, integrated design approach, encouraging people to experiment with and adopt more collaborative, interdisciplinary Mix & Match ideas, which can fulfil the aim of creating more exciting, meaningful experiences for users.

In this direction, the Materia 2.0 materials library is a fundamental resource for sector professionals in search of innovative and sustainable options.

400 m² in area and with a gallery more than 30 metres long, the Materia 2.0 hub welcomed more than 3000 visitors, who were particularly struck by the Marca Corona space.

Therefore, to enable lots more people to enjoy and appreciate the exhibit we’ve created within the materials library, we’ve decided to make the Marca Corona interiors and installations permanent and open to visitors in the long term.

Anyone wishing to view the exhibit is required to make an appointment, booking for the day and time that suit them best.

Don’t miss this experience even after Milano Design Week and Fuorisalone 2025, book your visit now.