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A company in the vanguard has to think Green and act responsibly to minimize its environmental impact, making sustainable products and helping the consumer make informed purchasing choices.
To boost the sustainability of its products, Marca Corona invests daily in new, cutting-edge technologies and pays the closest possible attention to recycling and saving energy.
Raw waste is recovered to prepare new tile bodies, thus guaranteeing a 20,000 tonnes reduction in the consumption of raw materials per year (630 truckloads). Fired ceramic is delivered to third companies for road foundations
Marca Corona applies separate waste collection to 98% of its waste, and uses exclusively recycled packaging, pallets compliant with the FAO ISPM 15 standards and FSC certified paper.
Marca Corona recovers 100% of its waste water, and uses 85% recycled water, amounting to over 75 mln litres a year.
The cogeneration system installed in the factory allows Marca Corona to produce 92% of the energy it needs per year, thus also reducing CO2 emissions.
To cut consumption of energy resources, the thermal energy recovered from the firing kilns is re-used for new production cycles and to heat work areas. Marca Corona also undertakes to select raw materials from the quarries nearest the factories, in order to reduce the environmental impact and emissions caused by transport.
*All data refer to 2017
In 2020, Marca Corona was also one of the first companies in Italy to introduce packaging made of grass-based paper, an environmentally friendly, recyclable and biodegradable material deriving from natural grass. Grass is readily available in nature, has a short supply chain because it is harvested in ecological compensation areas close to the paper mills, and is processed with reduced environmental impact.
In fact, grass-based paper production cycle results in a 75% reduction in CO2 emissions, a significant decrease in pollutant emissions due to the absence of chemical substances or treatments, and a net decrease in electricity and water consumption. For example, just 2 litres of water are needed to produce one tonne of grass-based paper compared to the 6,000 litres consumed to produce normal paper. Grass-based paper is therefore a much less environmentally damaging choice than wood, polystyrene or other traditional materials.
Marca Corona is an ordinary member of the U.S. Green Building Council, an American organization that promotes the sustainable design, construction and management of buildings, setting building parameters that are recognized in over 50 countries worldwide. USGBC is particularly famous for developing in 1998 the LEED (Leadership In Energy and Environmental Design) certification system, which has now reached LEED V4, the most important method for assessing a building’s environmental sustainability. The total score of a building depends on how many LEED V4 credits it obtains in the various sustainability areas. The most important criteria for obtaining the points are the reduction of the “heat island” effect, the recycled material content of the products used, the level of emissions of volatile organic compounds and the environmental certification of the chosen building materials used.
For further information on the evaluation parameters download the detailed table
The LEED logo indicates the presence of recycled material inside a product and usually also indicates specifically the percentage of the components that are environmentally friendly.
Many Marca Corona products are made of recycled raw materials, so they can display this marking and contribute to obtaining LEED V4 credits.
Marca Corona products are eligible for credits towards international certification WELL (Well Building Standard™), the first international system that takes into account aspects related to the well-being of the occupants through improved interaction between humans and buildings, without neglecting the use of renewable resources, environmental sustainability and landscape protection.
This environmental product certification ensures that a material conforms to the strictest standards governing emissions inside buildings of volatile organic compounds (VOC).
GreenGuard started in the United States and is now recognized by many international sustainable building programmes.
The complete list of certified building materials and Marca Corona certified products is available on UL Environment Website
By adhering to the Declare self-declaration program, Marca Corona declares that its products are free of pollutants that are harmful to those who manufacture them and to end users. This transparency program is aligned with several international sustainability certification schemes including Living Building Challenge, Leed and Well.
Marca Corona products are issued with a PEF (Product Environmental Footprint). This document defines a product’s environmental footprint over its entire lifetime, from quarrying of the raw material to disposal, “from cradle to grave”.
This is measured by a joint analysis of different environmental impact parameters and enables further LEED V4 points to be obtained.
Marca Corona has adopted EPD (Environmental Product Declaration), the voluntary declaration that defines the environmental impact of manufacturing in terms of waste production, emissions into the atmosphere and groundwater, consumption of energy and raw materials.
This certificate is based on a product life cycle assessment and is issued by an independent body that enables LEED V4 credits to be obtained. Marca Corona has boasted the industry EPD, since 2016 issued by the ceramics companies that are members of Confindustria Ceramica, and has been awarded with the brand EPD, certifying the environmental safety and quality of Marca Corona products since 2017.