Blending exotic appeal and sensory wonder: incorporating the news and trends from Coverings Orlando 2025 into Marca Corona’s ceramic tiles
A vision that ignites the coming together of colour and texture, with processing, volumes, and shades lending an exotic richness to decorative tiles Made in Italy.

Coverings Orlando 2025 is where the previews of the next ceramic tile trends unfold.
Having just concluded, the American show lived up to its promise of "what's trending next happens here first”, once again confirming its status as the preferred platform for the introduction of some of the most innovative products in the tile industry.
Among over 1,000 exhibitors, Marca Corona distinguished itself by uniting the world of design and the specific needs of architects, contractors, designers, and distributors with a journey centred around the allure of exotic appeal – understood as the spirit of discovery that brings original colours and visual inspirations going beyond the most conventional aesthetic proposals.
This inclination towards what originates from distant and unknown lands (as the very etymology of the word "exotic" suggests) is intrinsically linked to and supported by the deep-rooted experience and excellence of a tradition Made in Italy that Marca Corona has been upholding since 1741.
But let's take a closer look at the collections and new products from this Coverings show 2025, where we were a key player.
Coverings 2025 Trends: exotic design for Marca Corona's ceramic tiles Made in Italy
Once again, Coverings 2025 has set the trends for today and tomorrow, uniting a highly diverse audience of visitors, particularly in terms of their international origins.
Within the Ceramics of Italy pavilion, Marca Corona captivated the audience with an immersive and engaging display, perfectly aligned with their exotic appeal concept: an invitation to be amazed by what originates from distant lands and cultures, here expressed as a different yet universal beauty manifested by ceramic tiles Made in Italy that reinterpret the exotic in a contemporary way.
This exploration of the "unconventional" leads to the selection of colours and visual inspirations that transcend the more common aesthetic proposals, to create rooms of wonders where every detail projects towards accents and flavours as distant as they are compelling.
The materials thus remain comfortable, perfect for cladding welcoming spaces, but they become more distinctive in their details and colours.
Each collection thus transforms into a story and a vision, bringing together aesthetic research, technological innovation, and mindful awareness.



Calcecreta. The strength of the material, the lightness of the colour
Never predictable and always on trend, also at the Coverings 2025 show.
Calcecreta is the collection that revisits the effect of limewash paint and the texture of clay to create ceramic tiles Made in Italy with an authentic and heterogeneous character.
Lines inspired by the Japandi style, Wabi-Sabi influences, and neutral colours thus become tools for narrating a new concept of beauty, where each ceramic tile is a fragment of a personal, sophisticated, and multicultural tale.
Ideal for residential and contract projects seeking welcoming and velvety atmospheres, Calcecreta surprises with tones ranging from ivory to Mocha Mousse and terracotta, lending softness and natural warmth to spaces.
Longarine Calcecreta. Modularity and artistic creativity for decorative tiles
The slender 7.5x60cm sizes of Longarine Calcecreta tiles unlock endless possibilities for architectural and creative installation layouts.
Colours inspired by the earth, from which these nuances draw all the structure and allure of decorative tiles Made in Italy, versatile for both floor and wall applications.
Indeed, the collection stands out for its ability to adapt to diverse furnishing styles, from minimalist to industrial, offering coherent and distinctive aesthetic solutions.
Thus are born scenic and enveloping creations, ideal for residential and commercial environments, where durable and easy-to-clean surfaces enhance a refined and contemporary aesthetic, with texture as the design language to amplify the sensory experience of the spaces.
Design, quality, and Made in Italy: the direction of ceramic tiles at Coverings 2025
Coverings 2025 has once again proven to be much more than just a trade show: it's a meeting place, a forum for exchange, and a realm of discovery, where the world of ceramic tiles converges with architecture, interior design, outdoor living, and the contract sector.
Our participation confirmed the direction we've taken: to offer solutions capable of meeting complex design needs without sacrificing design, quality, and excellence Made in Italy.
The feedback we received from the American and international audience aligns with these values, which are now more than ever key elements in their selection of products, where an interest in the "wonderful" is coupled with a need for reliability and consistent hard-wearing resistance.
The Marca Corona collections impressed with:
- their refined, versatile, and contemporary aesthetic
- innovative technology and the durability of the materials
- colour palettes that resonate with worldwide trends
- 100% Made in Italy design and production, synonymous with quality and lasting beauty