The logo is the first feature that attests to the continuity between past and present, between memory and innovation: from a graphical point of view, inspiration is drawn from the relics kept at the Galleria Marca Corona, the historical heritage of Marca Corona. The key player is the small size in its many variations and with its capacity to convey a sense of handmade preciousness. Lozenges, hexagons, bricks, listels and cementine of a small size but with a great aesthetic impact, especially designed to give life to geometric and decorative compositions that are both unique and in line with the latest trends. The 1741 project, launched in 2014 by means of the Terra series, now includes 12 collections, different in inspiration and style but all animated by the same painstaking stylistic research. Among them Terra.Art, the brand-new cement tiles collection with a ambitious mission: pay homage to Terra while reinterpreting it with a creative twist through the use of colour.