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Marca Corona's new exhibition space, recently opened in Sassuolo, is a think tank for new horizons, dedicated to all the people who make up our community, collaborators and architects, customers and suppliers.
At Marca Corona, we believe it is vital to build a bond of trust with each stakeholder in the market and in our land to design and share visions and future scenarios. It is no coincidence that our showroom is conceived as a House of Creativity to welcome ideas and become a place for exchange on the culture of living, before being a commercial hub. Briefly, this is the subject of the assignment given to Dainelli Studio.
The insightful search for harmonious solutions in shapes, materials and finishes, the ability to establish a dialogue between design and industrial production techniques and craftsmanship has allowed the architectural studio an impeccable interpretation of the Corona brand's wishes.
Dainelli Studio proposed a multifunctional and versatile container, where the layout can be transformed according to display needs, enhancing the multifaceted patterns created by the small-sized ceramics cleverly placed alongside the large slabs.
Indeed, the true hallmark of Marca Corona production is the versatility and richness of the proposal capable of creating customised solutions and infinite combinations within the same project.
This variety is made even more interesting by the ease of application of the compositions, designed also and precisely to make the combination of the collections smooth and easy.
Similarly, the new space also transfers a multitude of references and stimulations, always creating cosy atmospheres in different rooms: spacious lounges that invite conversation, design and vintage tables ideal for comparing about moodboards and floor plans, an island kitchen that envelops you in the taste of home.
An atelier is also available for designers to explore the company's eclectic collections and a large outdoor area to continue the experience in the shade of centuries-old trees and contemporary gazebos.
An additional peculiarity of Marca Corona's house of creativity is its spatial continuity with the company museum.
Galleria Marca Corona is the place where 300 years of know-how and artisan ingenuity are consecrated and retraced in a continuous physical and conceptual dialogue with today's innovations, facilitating that virtuous exchange with tradition that represents a source of pride for the company and the entire ceramic district.
Imagination, memory, play, inclusion, nature, dreams and complicity: these are just some of the deepest meanings of home and community. Dainelli Studio interpreted the philosophy of Marca Corona by overcoming architectural boundaries to draw much more than an exhibition space, a map of living values.
Founded in 2007 by Leonardo and Marzia Dainelli, Dainelli Studio is a Milan-based architecture firm with a dual soul: product and interior design.
The studio was opened in Pisa, in the heart of Tuscany, where Leonardo and Marzia lived and worked for over 12 years before moving to Milan.
The nature, the marble quarries, the culture and the craftsmanship know-how characteristic of this region mark a strong imprinting in the design style of the studio.
The ongoing research on image and form, a distinctive aspect of Dainelli Studio, leads to concrete results of refined design, based on perfectly gauged proportions and harmony between forms, colours, materials and finishes.
Every project embodies in-depth design culture with knowledge of industrial production techniques and craftsmanship.
The ability to establish dialogue with both the environment and the individual product permits the creation of every element required for the construction of a completely personalised project: from a tailor-made object to the total look of a complete habitat.
Dainelli Studio realizes interior projects for public and private spaces and has active collaborations with prestigious companies in the world of furnishings.
Photo credits: Carolina Gheri