Cersaie 2018 - Time for innovation
From 24 to 29 September 2018, Marca Corona will be at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, to present its new collections to professionals in the sector: don’t miss the most important event of the year in the world of ceramics, which this year is getting ready to welcome over 100,000 visitors from 180 countries worldwide!
For this 36th edition, Marca Corona has more than new products to present, and the company itself will be showcasing its new image, launching its new website and giving its stand a complete makeover.
Brand
Outstanding quality, competence and ethics stretching back over two centuries deserve to be preserved and duly illustrated! This is why Marca Corona has taken a look through its Gallery and identified two elements fundamental for its history – logo and colour – and given them a modern makeover.
This rethink of the corporate image required a fresh look at all the company’s marketing and merchandising tools, for a more modern approach to communication, focused on the requirements of customers and partners.
In keeping with a constant desire for growth and improvement, the company has had significant renovation work carried out on its headquarters in Sassuolo, with important investments in research and development, technology, human resources and the working environment.
Website
On the occasion of Cersaie 2018, Marca Corona will be launching its new website, to provide users with a new, improved contact tool, with extensive multimedia content and a mobile-responsive, user-friendly browsing experience.
Among the most interesting new features are an engaging, interactive account of the fascinating history of Marca Corona, the area dedicated to Projects throughout the world, and the News and Trends section, a constantly updated blog on the latest design trends and main corporate events.
No worries, however, for the main accent will remain on the collections and the beautiful pictures of them!
Stand
With the aid of new technologies, combined with the appeal of the 2018 collections, the Marca Corona stand will be able to impress and engage visitors from the moment they enter.
The surprises continue right along the exhibition route, however, thanks to a series of strikingly creative architectural solutions: guests will be invited to see things from a new perspective and to get carried away by the sophisticated ambiences of the various settings.
Visitors will be welcomed by the intense colours of the cement tiles in the Phase series, followed by the eccentric, retro appeal of Bold and the exclusive elegance of the large Arkistone slabs. The route continues with the Mementa coverings, with their reassuring, authentic visual and tactile appeal, and with the irresistible decorated woods from the Lagom series.
He cosy appeal, the on-trend colours and the light, airy graphics of Lagom are sure to win over even the most demanding of visitors! The journey ends with Linea 1741, Marca Corona’s signature range, which this year has acquired two new series: Elemento and Ossidi.
Marca Corona plays around with colours, patterns and shapes to create delightful mini-settings, able to showcase the versatility and expressive appeal of the small size.
Come and join us at Hall 18, Booth B2-C1 to discover Marca Corona’s new look!
What are you waiting for? Download the free entry ticket for the exhibition and click here to discover all the details of the 2018 collections!!
